Hey, I’m vanshika!

Hey, I’m vanshika!

product designer at microsoft copilot

product designer at microsoft

with roots in architecture

with love for indian classical dance

with roots in architecture

currently shaping growth for microsoft 365 copilot

shaping growth for copilot

improving how people adopt AI into daily workflows - driving activation, retention
and monetisation

improving how people adopt AI into daily workflows - driving activation, retention and monetisation

my work

my work

content rating, disney+ hotstar

content rating

crafted a way for people to meaningfully express their reaction to content that helped them get personalised recommendations

crafted a way for people to meaningfully express their reaction to content that helped them get personalised recommendations

boosting engagement

boosting engagement

weaving the experience from mobile to connected TV

search redesign, disney+ hotstar

search redesign

redesigned the search experience to align with different user intents, anticipating their habits and needs to deliver faster, smarter, and more personalised results

redesigned the search experience to align with different user intents, anticipating their habits and needs to deliver faster, smarter, and more personalised results

redBus redesign, personal project

redBus redesign

redesigned the redbus search results page and its booking flow to enable users to book tickets seamlessly with least friction

redesigned the redbus search results page and its booking flow to enable users to book tickets seamlessly with least friction

customer loyalty, disney+ hotstar

customer loyalty

designing a way to reward users for their actions on the app which in turn increases engagement, usage habit and retention

designing a way to reward users for their actions on the app which in turn increases engagement, usage habit and retention

categories navigation

categories navigation

simplifying navigation for smooth browsing & easy access to preferred content across languages, genres, and channels.

simplifying navigation for smooth browsing & easy access to preferred content across languages, genres, and channels.

solving user pain points

solving user pain points

cricket scorecards

cricket scorecards

dynamic scorecard feature to follow matches: set reminders, track live scores & catch recap

dynamic scorecard feature to follow matches: set reminders, track live scores & catch recap

driving conversion

driving conversion

a tiny bit about myself

about me

started with architecture

started with architecture

fascinated by how design shapes lives, be it designing a space they can call home or an app they can't put down

fascinated by how design shapes lives, be it designing a space they can call home or an app they can't put down

found my way to product design

found my way to product design

For the past three years, I’ve been crafting experiences across various geographies, and the joy is real!

For the past three years, I’ve been crafting experiences across various geographies, and the joy is real!

beyond the pixels

beyond the pixels

dance has been a part of my life since I was 4, teaching me grit, discipline & pursuit of perfection

dance has been a part of my life since I was 4, teaching me grit, discipline & pursuit of perfection